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29 10 2009

SEO Footprints

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Posted by: admin section General | Comments: 0 | Views: 2338188
If you’re serious about SEO, you need to spend some time learning about footprints, how to not leave them, and how to detect them. A SEO footprint is the imprint you leave on the internet that can be used to trace your activity through various sites. It can be used to locate multiple accounts and multiple sites you own. If you’re an SEO tech, this is important. A footprint is an obvious sign of search engine manipulation and can be used to by Google or competition to rip apart your network.
So How Are Footprints Created?

Basically, not enough variety. No creativity. Being lazy.

Do you use the same theme on several sites you own? Do you have the same link in the footer on every site? Use the same anchor text or wording on every site? Do you get links in the same places for all of your sites? All of your sites on the same server? All sites have open WHOIS?

Starting to get the point? All of that kind of stuff can be detected by a smart SEO tech. I might backtrack your links and notice you’re getting sitewide links on 20 different sites with the same anchor text. I check them out and they’re all BANS or all Wordpress or all directories. A quick IP check shows that they’re on the same server. I check out the WHOIS and they have the same owner … And I’ve busted their network. I look for a pattern they use, then do a search on that pattern. If I can do this, you can bet Google can too, especially if they’re tipped off.