29 10 2009

How to Find a Profitable Niche

Posted by: admin section General | Comments: 0 | Views: 10414
Having a profitable niche is key to success, not only are you looking for a keyword with traffic, but you’re looking for a keyword with value. By value, I mean money is being spent in the niche. If money is not being spent by businesses, customers, and advertisers; then there is no money to be made. There are multiple methods to judge the value of the niche and as you get more advanced you start to have a “feeling” about keywords and customer intent. If you’re new to internet marketing, and looking for a niche topic, the wisdom is not there to help you select a niche. In that case, there is a very simple methodology that you can use to find a valuable keyword.

The simplest method is to use advertising data from Google Adwords. They provide you with the CPC an advertiser is willing to spend and the volume of searches. This simple price and demand data gives you a reasonable estimate of a niche’s “worth”. Of course, this is not 100% accurate, since no keyword tool is. This is an estimate, but Google provide solid data.
29 10 2009

Free Keyword Research Tools

Posted by: admin section General | Comments: 0 | Views: 7118
Keywords are the words users enter when performing a search. Understanding how people search and what phrases they use to search is an important part of SEO. There are services that track search data and use the data to provide estimations of search volume. This information can be used to find keywords that are actually searched and to compare search volumes between two keywords.

Keyword research provides a more efficient way to write copy for a website. If you randomly think of keywords, you have no idea how much the keyword is searched or how high the competition is for that keyword. The best approach is to research keywords and the competition for that keyword and make an informed choice on the keywords you’re going to target.
29 10 2009

Long Tail Keywords

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Before you start working with keywords, it is important to understand the concept of the long tail, which is an economy theory that tries to explain modern economics. It covers the concepts of what happens when shelf space is unlimited and people are allowed to expand into niches. The internet provides almost unlimited niches which sit at the tail of the long tail graph. These are focused niches with low competition. These long tail niches can be easily targeted for great gains.
29 10 2009

SEO Footprints

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If you’re serious about SEO, you need to spend some time learning about footprints, how to not leave them, and how to detect them. A SEO footprint is the imprint you leave on the internet that can be used to trace your activity through various sites. It can be used to locate multiple accounts and multiple sites you own. If you’re an SEO tech, this is important. A footprint is an obvious sign of search engine manipulation and can be used to by Google or competition to rip apart your network.
So How Are Footprints Created?

Basically, not enough variety. No creativity. Being lazy.

Do you use the same theme on several sites you own? Do you have the same link in the footer on every site? Use the same anchor text or wording on every site? Do you get links in the same places for all of your sites? All of your sites on the same server? All sites have open WHOIS?

Starting to get the point? All of that kind of stuff can be detected by a smart SEO tech. I might backtrack your links and notice you’re getting sitewide links on 20 different sites with the same anchor text. I check them out and they’re all BANS or all Wordpress or all directories. A quick IP check shows that they’re on the same server. I check out the WHOIS and they have the same owner … And I’ve busted their network. I look for a pattern they use, then do a search on that pattern. If I can do this, you can bet Google can too, especially if they’re tipped off.